11 Design Principles

11 Design Principles
While there is much debate about just how many design principles there are (and even what they mean), there are some that appear regularly and are far more consensual. Design principles are some rules that designers can follow when creating a composition to style a visually pleasing and functionally appropriate work.

The aim of the rules is always to convey the message in probably the most organised and functional way possible.

Beyond all of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases agencia de design Every piece of design has a structure beneath the top that supports it and makes it relevant, interesting and balanced. Beyond all of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases. Every piece of design has a structure beneath the top that supports it and makes it relevant, interesting and balanced.

Proportion
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it could evoke a feeling of wholeness and fullness

Space
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it could evoke a feeling of wholeness and fullness

Size
Size is how large or small something is in terms of something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is connected to the relative significance of elements in the design. The most crucial elements should be seemingly the main and vice versa.

Contrast
Differentiated elements in a design should stand apart from each other. One way to make this happen is through contrast. An excellent CONTRAST – which is often achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all-natural way

Repetition
Differentiated elements in a design should stand apart from each other. One way to make this happen is through contrast. An excellent CONTRAST – which is often achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all-natural way

Variety
Height+Width=Shape. Most of us know the basic shapes: squares, triangles, rectangles and circles. Less banal as well as extravagant shapes can be used to attract attention. You can find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related together, they must be positioned close together. By doing this, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.

Alignment
Proper alignment in a design implies that any element present should really be visually linked to another. It offers coherence; nothing looks out of place or confusing each time a good alignment has been applied.

Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide from element to another by focusing and leading where it is most important.

Rithm
The area between elements can produce a feeling of rhythm that can be used to create a variety of sensations, such as for instance calm – with a typical rhythm – or excitement – with an irregular rhythm.

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