Ten Approaches to Join Breaking News and acquire An individual (and The Book) In to the Dialogue
Can it be just me or does it look like there’s more breaking news than ever? In recent weeks we’ve seen numerous stories with everything which range from Michael Jackson and Farah Fawcett passing away to Sarah Palin’s surprising resignation. So what happens if there’s breaking news as you are able to touch upon? Do you only sit by and hope someone will call you? No way! You take action. So how do you do this? Well, first off, it’s important to find yourself in the conversation. Particularly if it’s on your own topic or within your area of expertise. If you’re able to lend insight to a subject that’s being covered on television or hotly debated on your favorite cable talk show, then it might be worth getting yourself out there. Here really are a few tips to hook your story on the most recent breaking news topic.
1) Blog about it: when you have a website that’s any type of a readership, and even if you don’t: make sure to blog on it. A blog is a good place to fairly share your opinion about them and even (when appropriate) provide a solution.
2) Bookmark your blog post. You are able to do this through sites like DIGG, Delicious, Stumbledupon, and Indian Pad. Bookmarking is a means of adding links to your dollar to naira post and sharing it with the world. It’s a straightforward means of addressing these sites, creating an account and listing your blog post. All in all it will take about 10 min per post setting this up. Really worth it as it will drive traffic and interest to your message.
3) Syndicate articles: after you’ve done the post, write articles (perhaps with a somewhat different take or stance) and syndicate it through sites like goarticles.com or ezinearticles.com. If the topic has legs, it’s likely the media will soon be talking about it for weeks so having some content out there may be useful to your message and a method to get their attention.
4) Contact the local media: one of the best techniques for getting local media thinking about you is to offer them an area angle on a national story. So let’s say we’re addressing the deaths of two major pop icons, and you have written a guide on historic figures. Would either of both of these people be considered “historic” by itself? Well, that’s debatable and perhaps an excellent subject for a segment. When does someone or something become historic and just how do locals feel about this? There’s the local angle.
5) Contact national media : When you yourself have a subject that’s drawing national attention and your message is significant or different enough to pitch to a national show then escape there and start pitching. Remember: with so many shows on the air all competing for audience attention they’re all buying new and different angle. The only thing they can say isn’t any and if you’re right for the topic and you’ve pitched effectively, you’re likely to acquire a yes.
6) Make sure you’re getting HARO (helpareporterout.com): HARO is a newsletter that arrives as frequently as several times a day and it’s full of media leads. If there’s a warm story there would have been a media person on HARO trying to find you to definitely touch upon it.
7) Get Google Alerts: be sure you *always* have your keywords in Google alerts so you may be alert to who’s saying how about your topic. Also, during non-breaking news times this is an excellent way to access know media that covers your story and start networking using them so that when a breaking story hits, they already know you.
8) Twitter about it: While it’s hard sometimes to separate conversations on Twitter, there’s a great system to separate out topics by using a hashtag (#) – it’s as simple as finding the big story and making a hashtag because of it, so for Farah Fawcett it could have been #farah. Start a hashtag which supports to spot your story, or search the hashtags on Twitter to discover what hashtag your topic has been categorized under then start twittering on it. Direct folks to your blog, to other sites covering this, direct them to anything that may tie into this topic. The media is on Twitter and they only will dsicover you!
Breaking news doesn’t have to make you, your story or your book in the dust. So often authors tell me they see “experts” on TV and they feel they can do better. Well, now’s your chance. Next time a breaking news topic hits the airwaves, join it. You merely never know what could happen.